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A green tube and matching box of COCOLAB Cocoshine Whitening Toothpaste in Delightful Mint, with white and dark green text and circular designs, stands on a white surface. This fluoride-free toothpaste helps strengthen enamel. Close-up of fresh green mint leaves with text overlay highlighting COCOLAB Cocoshine Whitening Toothpaste: #1 in Taste & Cult Following, featuring best-tasting Italian mint, coconut-oil-infused clean, and enamel strengthening benefits. A smiling woman holds a toothbrush, toothpaste tube, and floss. Below her, text features the COCOLAB SmileCare System™: Cocofloss, Cocobrush, and Cocoshine Whitening Toothpaste for advanced enamel strengthening. A pink toothbrush with blue bristles holds Cocoshine Whitening Toothpaste by COCOLAB. Text reads: Vegan, cruelty free, enamel strengthening, no fluoride, sulfates, parabens, triclosan or artificial dyes. Blue background. A smiling woman with long red hair holds a pink tube of COCOLAB Cocoshine Whitening Toothpaste. Left text lists gentle ingredients: coconut oil, silica & baking soda, aloe vera, and xylitol—ideal for naturally strengthened enamel.
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A green tube and matching box of COCOLAB Cocoshine Whitening Toothpaste in Delightful Mint, with white and dark green text and circular designs, stands on a white surface. This fluoride-free toothpaste helps strengthen enamel.

COCOLAB Cocoshine Whitening Toothpaste - Fluoride Free

4 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Powered by active nHA for a mineral-rich clean.
  • Low-abrasion formula creates a smoother, more reflective shine.
  • Mindfully packaged using over 30% recycled materials.
Purchase options

Cocoshine Whitening Toothpaste - Fluoride Free $16.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Behind the bold formula? A dentist who knows enamel science — and believes in a mineral-powered clean with 3% nHA.

What it is: Dentist-designed whitening toothpaste powered by 3% active nHA

Size: 4 oz (113 g)

The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.* 

Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.

The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.

No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes—Vegan & cruelty-free.

Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more. 

Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.

*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).
*Clinically tested by HelloBiome, 2024

Water, Glycerin, Silica, Xylitol, Hydroxyapatite (3%), Cellulose Gum, Cocos Nucifera (Coconut) Oil, Natural Flavor (Spearmint Oil, Cornmint Oil, Anise Camphor, and Menthol), Aloe Barbadensis Leaf Juice, Sodium Bicarbonate, Sodium Citrate, Potassium Chloride, Stevia Rebaudiana Extract, Sodium Lauroyl Sarcosinate

We recommend using a pea size amount per brushing.

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

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