A turquoise tube of Cocofloss Cocoshine Toothpaste in Delicious Mint flavor, featuring text about its 8-in-1 benefits, enamel remineralizing, and smile-brightening properties, on a white background. A turquoise box and matching toothpaste tube labeled Cocofloss, featuring Cocoshine Whitening Toothpaste, Delicious Mint with added benefits like HAp, remineralizing, and smile-brightening properties. A turquoise tube of Cocofloss Cocosmile Toothpaste in Delicious Mint flavor sits next to a list of ingredients, including water, silica, xylitol, hydroxyapatite, coconut oil, and aloe barbadensis leaf juice. A turquoise tube of Cocofloss COCOSHINE Toothpaste in Delicious Mint flavor lies on a pink surface, with a smear of white toothpaste next to it. The tube has colorful, reflective lettering. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A turquoise tube of Cocofloss Cocoshine Toothpaste in Delicious Mint flavor, featuring text about its 8-in-1 benefits, enamel remineralizing, and smile-brightening properties, on a white background.

COCOLAB Cocoshine Whitening Toothpaste - Fluoride Free

4 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Powered by active nHA for a mineral-rich clean.
  • Low-abrasion formula creates a smoother, more reflective shine.
  • Mindfully packaged using over 30% recycled materials.
Purchase options

Cocoshine Whitening Toothpaste - Fluoride Free $16.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Behind the bold formula? A dentist who knows enamel science — and believes in a mineral-powered clean with 3% nHA.

What it is: Dentist-designed whitening toothpaste powered by 3% active nHA

Size: 4 oz (113 g)

The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.* 

Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.

The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.

No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes—Vegan & cruelty-free.

Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more. 

Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.

*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).
*Clinically tested by HelloBiome, 2024

We recommend using a pea size amount per brushing.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog