A green tube and matching box of before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity. Both feature white product details, a bold black b logo, and a minimalist design. A green tube of before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity stands beside its box, both featuring white text with ingredients and directions. The packaging highlights natural and cruelty-free qualities. A person wearing silver rings and a white robe holds a green tube of before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity and its matching box above a dark bathroom countertop. A green tube of before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity stands upright on a white tray outdoors among lush leaves. A white cup with two wooden sticks sits beside it, highlighting the natural, fresh ambiance. Someone squeezes before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity from a green tube onto a toothbrush, with a beige vase and mirror in the background.
Back Soon
Back Soon
A green tube and matching box of before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity. Both feature white product details, a bold black b logo, and a minimalist design.

before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity

3.5 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Fights cavities and strengthens enamel naturally.
  • Harmonizes your mouth's ecosystem for overall wellness.
  • Eco-friendly sugarcane tube reduces your carbon footprint.
Flavor:
Purchase options

Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity $12.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Before Anti-Cavity Classic Toothpaste goes to battle against tooth degradation with our custom blend of high-quality clean ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, soothing SuperMint flavor and silky low-abrasion texture.

Fight cavities, remineralize your tooth enamel, enhance gum health, and level up your mouth health without harmful chemicals and synthetic ingredients. No SLS, Parabens, Dyes or PEGs. At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, Coconut Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health.

Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone.

Made in the USA. Modern Oral Care, Healthy By Design.

Water, Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Sodium Fluoride, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate

Adults, Adolescents and Children 2 years and older:
Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist.

Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow.

It should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog