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before Classic Purifying Toothpaste w/ Fluoride, Anti-Cavity
3.5 oz
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- Fights cavities and strengthens enamel naturally.
- Harmonizes your mouth's ecosystem for overall wellness.
- Eco-friendly sugarcane tube reduces your carbon footprint.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Before Anti-Cavity Classic Toothpaste goes to battle against tooth degradation with our custom blend of high-quality clean ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, soothing SuperMint flavor and silky low-abrasion texture.
Fight cavities, remineralize your tooth enamel, enhance gum health, and level up your mouth health without harmful chemicals and synthetic ingredients. No SLS, Parabens, Dyes or PEGs. At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, Coconut Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health.
Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone.
Made in the USA. Modern Oral Care, Healthy By Design.
Star Ingredients
Water, Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Sodium Fluoride, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate
Adults, Adolescents and Children 2 years and older:
Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist.
Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow.
It should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
Grove Values
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Subscribe and earn more on featured items
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in rewards
6% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
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3,000+ BANNED INGREDIENTS
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Strictly screened ingredients
Cruelty free
Less plastic, fewer microplastics
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.