A 30 ml orange bottle and matching box of Ursa Major Brighten Up Vitamin C Serum, featuring white and yellow text and a mountain design, are shown against a white background. An upright orange bottle of Ursa Major Brighten Up Vitamin C Serum with a pump dispenser displays white and yellow text on a white background. The orange and white box for Ursa Majors Brighten Up Vitamin C Serum lists ingredients, certifications, and recycling info, with a brown-toned mountain graphic below—reflecting the serum’s dual focus on skincare and sustainability. Three drops of Ursa Major’s Brighten Up Vitamin C Serum, in a creamy light beige, are displayed on a white background. The largest drop is teardrop-shaped with a long tail; the other two are smaller with smooth, glossy textures. A close-up of someone applying Ursa Major’s Brighten Up Vitamin C Serum, featuring an improved formula with new vitamin C actives and a citrus-rose aroma.
Beyond Plastic Reduced Plastic Waste logo
A 30 ml orange bottle and matching box of Ursa Major Brighten Up Vitamin C Serum, featuring white and yellow text and a mountain design, are shown against a white background.

Ursa Major Brighten Up Vitamin C Serum

1 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with sustainable materials.
  • Free from harmful chemicals.
  • Supports fair trade and ethical practices.
Option: Brighten + Even
Purchase options

Brighten Up Vitamin C Serum $56.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Tired skin got you feeling weighed down? Then it's time to lighten up with Ursa Major Brighten Up Vitamin C Serum. This featherweight face serum goes deep to provide instant hydration while brightening and smoothing your skin's tone and appearance. Use alone, or layer beneath your favorite daily face lotion or night cream for rejuvenating radiance.

What does Ursa Major Brighten Up Vitamin C Serum do for my skin?
This serum features a highly stable form of vitamin C to ensure peak freshness and potency over time. The super lightweight formula will:

  • Provide instant, featherweight hydration to thirsty skin
  • Brighten dull-looking, tired skin
  • Balance the look of skin tone and texture
  • Combat damage from free radicals

How do I use Ursa Major Brighten Up Vitamin C Serum?
You can use Ursa Major Brighten Up Vitamin C Serum by itself as a lightweight, antiaging moisturizer, or layer underneath your favorite daily lotion or night cream for an extra dose of protection and renewal. Just apply one pump to clean, dry skin.

TRANSITIONING TO NEW INGREDIENTS: Helianthus annuus (sunflower) seed oil, glycerin, tetrahexyldecyl ascorbate, Populus tremuloides bark extract, ascorbyl glucoside, coco-glucoside, coconut alcohol, Butyrospermum parkii (shea) butter, Aloe barbadensis (aloe vera) leaf juice powder*, Rosa canina seed extract, Leontopodium alpinum meristem cell culture, hydrogenated lecithin, Rosa damascena flower oil, Citrus aurantium dulcis (orange) peel oil, Rosmarinus officinalis (rosemary) leaf extract, bisabolol, sodium anisate, glyceryl caprylate, sclerotium gum, xanthan gum, arginine

*Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil,Glycerin, Cocoglucoside, Coconut Alcohol, Populus Tremuloides (Aspen) Bark Extract, Ascorbic Acid/Orange/Citrus Limon/Citrus Aurantifolia Polypeptide,*Rosa Canina (Rosehip) Seed Extract, *Butyrospermum Parkii (Shea) Nut Butter,Leontopodium Alpinum (Edelweiss) Meristem Cell Culture, Hydrogenated Lecithin,Glyceryl Caprylate, Sclerotium Gum, *Rosa Damascena (Rose) Flower Oil, Citrus Sinensis (Blood Orange) Peel Oil, *Rosmarinus Officinalis (Rosemary) Leaf Extract,Bisabolol, Sodium Anisate, Lactic Acid, Xanthan Gum.

* Organic

Apply 1/2 to 1 pump to clean, dry skin. Use alone as a lightweight anti-aging moisturizer, or layer beneath your favorite daily face lotion (or night cream) for an extra dose of protection and renewal.

Grove Values

Ursa Major Bestsellers

Shop All Ursa Major

People Also Bought

Flat lay of various eco-friendly makeup products on a pink background, including lipsticks, brushes, a mascara, a cream eyeshadow, and red Axiology Lip-to-Lid Balmies packaging.
3,000+ BANNED INGREDIENTS

Beautifully clean makeup and skincare.

From lip color to moisturizer, every beauty product is vetted for ingredients and materials that align with our strict standards, so you can feel confident in what goes on your skin.

A jar of Himalayan salt scrub with its lid off, showing the pink scrub inside, placed on a pink circular background with a shadow cast to the right.

No hidden ingredients

Made without parabens, phthalates, or heavy metals

Two green glass bottles of OSEA hyaluronic sea serum with silver caps are displayed on a pink circular background. One bottle stands upright, while the other lies at an angle.

Safer, smarter formulas

No talc, formaldehyde donors, or petroleum-based ingredients

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Low-waste formats and plastic-free packaging where possible

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

Recently Viewed