An upright cylindrical container of ATTITUDE blooming belly Nursing Balm for breastfeeding and sensitive skin is shown on a plain white background. The off-white packaging features brown text. A cylindrical tube of ATTITUDE blooming belly Nursing Balm stands open beside its matching box. The tube reads “plastic free” and is gentle for sensitive skin. The white box features gold and brown text. The image shows the back of a cylindrical blooming belly Nursing Balm by ATTITUDE with a beige cap. The beige packaging features dense black text, a QR code, and symbols near the bottom, all set against a plain white background. Close-up of two hands with clean, natural nails gently touching. Text: ATTITUDE blooming belly Nursing Balm—unscented, gentle care in zero-plastic packaging for delicate skin. Soft, blurred background. A woman applies ATTITUDE blooming belly Nursing Balm to her chest while holding a baby, who playfully mouths a similar container. Both wear light clothing, highlighting the gentle routine and eco-friendly, zero-plastic packaging.
An upright cylindrical container of ATTITUDE blooming belly Nursing Balm for breastfeeding and sensitive skin is shown on a plain white background. The off-white packaging features brown text.

ATTITUDE blooming belly Nursing Balm

1 oz

Why we love it

  • Nourishes and protects with omega-rich argan oil.
  • Soothes delicate, sensitive skin during breastfeeding.
  • Made with 100% natural, minimalist ingredients.
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$15.99 $15.99 Save 0%

blooming belly Nursing Balm $15.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

ATTITUDE’s gentle and solid nursing balm is made from 100% naturally sourced ingredients. It’s specially formulated to protect the delicate skin around the nipples during breastfeeding and contains no ingredients of concern for babies.

This unscented balm is formulated with a minimalist mix of ingredients including argan oil rich in omega-3 and 9 fatty acids, known for its nourishing and protective properties.

Its rich texture glides on gently and comforts sensitive nipples. Its unscented formula is dermatologically tested, vegan, cruelty-free and . Perfect for soothing and protecting breasts’ sensitive skin during breastfeeding. Ideal for travel, this cream is carefully packaged in an innovative zero-plastic, cardboard tube.

Cocos Nucifera (Coconut) Oil, Theobroma Cacao (Cocoa) Seed Butter, Euphorbia Cerifera (Candelilla) Wax, Vitis Vinifera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Argania Spinosa (Argan) Kernel Oil.

Push on the bottom to release the product. Warm the product for a few seconds on the skin. Apply a layer of the product to protect sensitive nipples during breastfeeding. Remove residue before next breastfeeding. Carefully wipe any residue off the tube before closing the product.

Grove Values

A HIGHER STANDARD

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog