Featured in The Unplastic Shop, curated with the producers of The Plastic Detox to reduce your daily exposure to microplastics.
An upright cylindrical container of ATTITUDE blooming belly Nursing Balm for breastfeeding and sensitive skin is shown on a plain white background. The off-white packaging features brown text. Text graphic reads: The Unplastic Shop. Curated by the Oceanic Preservation Society — the production team behind The Plastic Detox, now streaming worldwide — to reduce plastic exposure where it matters most. A cylindrical tube of ATTITUDE blooming belly Nursing Balm stands open beside its matching box. The tube reads “plastic free” and is gentle for sensitive skin. The white box features gold and brown text. The image shows the back of a cylindrical blooming belly Nursing Balm by ATTITUDE with a beige cap. The beige packaging features dense black text, a QR code, and symbols near the bottom, all set against a plain white background. Close-up of two hands with clean, natural nails gently touching. Text: ATTITUDE blooming belly Nursing Balm—unscented, gentle care in zero-plastic packaging for delicate skin. Soft, blurred background.
Beyond Plastic 100% Plastic Free
An upright cylindrical container of ATTITUDE blooming belly Nursing Balm for breastfeeding and sensitive skin is shown on a plain white background. The off-white packaging features brown text.

ATTITUDE blooming belly Nursing Balm

1 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Nourishes and protects with omega-rich argan oil.
  • Soothes delicate, sensitive skin during breastfeeding.
  • Made with 100% natural, minimalist ingredients.
Scent:
$15.99 $15.99 Save 0%

blooming belly Nursing Balm $15.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

ATTITUDE’s gentle and solid nursing balm is made from 100% naturally sourced ingredients. It’s specially formulated to protect the delicate skin around the nipples during breastfeeding and contains no ingredients of concern for babies.

This unscented balm is formulated with a minimalist mix of ingredients including argan oil rich in omega-3 and 9 fatty acids, known for its nourishing and protective properties.

Its rich texture glides on gently and comforts sensitive nipples. Its unscented formula is dermatologically tested, vegan, cruelty-free and . Perfect for soothing and protecting breasts’ sensitive skin during breastfeeding. Ideal for travel, this cream is carefully packaged in an innovative zero-plastic, cardboard tube.

Cocos Nucifera (Coconut) Oil, Theobroma Cacao (Cocoa) Seed Butter, Euphorbia Cerifera (Candelilla) Wax, Vitis Vinifera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Argania Spinosa (Argan) Kernel Oil.

Push on the bottom to release the product. Warm the product for a few seconds on the skin. Apply a layer of the product to protect sensitive nipples during breastfeeding. Remove residue before next breastfeeding. Carefully wipe any residue off the tube before closing the product.

Grove Values

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Shop The Unplastic Shop
A collection of eco-friendly household items including a metal lunchbox, reusable bamboo utensils, toothpaste tablets, bamboo toothbrush, dish scrub, cleaning cubes, dish soap, and colored pencils, all arranged on a wooden board.
The unplastic shop

Curated to reduce plastic exposure where it matters most

Everything in this shop meets expert-backed criteria developed with the Oceanic Preservation Society — prioritizing reduced plastic where it counts most.

✓ Plastic never touches anything you ingest

✓ Free from BPA and all “BP” alternatives

✓ Free from PFAS and other “forever chemicals”

✓ Selected to avoid endocrine-disrupting chemicals (EDCs) and other chemicals associated with hormone disruption

Download the Standards
A flat lay of powdered ingredients, gummy candies, a glass of pink liquid, a gold spoon with powder, and a container with an orange slice label, all on a pastel green background.

Grove Collaborative

10,000+ ingredients reviewed. 3,000+ banned outright.

Our most comprehensive standards yet — across your whole home.

Explore Our EU-Informed Ingredient Standards