A bottle of Alaffia Beautiful Curls Enhance Sulfate-Free Shampoo for waves and loose curls with unrefined shea butter, featuring a blue and yellow label and a yellow pump top. A bottle of hair product with a yellow pump, displaying text and icons about its ingredients and benefits on a turquoise label. The text highlights natural ingredients and ethical sourcing. A tall bottle with a yellow pump dispenser, teal label, and white text displaying product information and ingredients. The label highlights vegan, sulfate-free, paraben-free, and cruelty-free qualities. A bottle of Alaffia Beautiful Curls shampoo with a yellow pump stands on a surface with green leaves, crystals, and wood sticks, set against a warm orange background. Three bottles of Alaffia Beautiful Curls hair products with turquoise labels and yellow caps are shown partially submerged in yellow-tinted water with bubbles and droplets.
A bottle of Alaffia Beautiful Curls Enhance Sulfate-Free Shampoo for waves and loose curls with unrefined shea butter, featuring a blue and yellow label and a yellow pump top.

Alaffia Beautiful Curls Curl Enhancing Shampoo

12 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gently cleanses and soothes hair, preserving natural oils for healthier-looking locks.
  • Enhances and maintains maximum hydration with a lightweight, non-greasy formula.
  • Infused with fair trade Shea Butter and virgin coconut oil for unrivaled moisture and curl enhancement.
Purchase options

Beautiful Curls Curl Enhancing Shampoo $14.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of chamomile and yarrow, Alaffia Beautiful Curls Curl Enhancing Shampoo gently cleanses, soothes and fortifies the scalp and hair without stripping natural oils. Your hair will have unrivaled moisture for maximum wave and curl enhancement and retention, without the frizz. For wavy to curly hair.

Aqua/Water/Eau, Potassium Cocoate, Potassium Shea Butterate, Coco-Betaine, Decyl Glucoside, Achillea Millefolium, Chamomilla Recutita (Matricaria) Flower, Citrus Tangerina (Tangerine) Peel Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Unshiu Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrus Aurantifolia (Lime) Peel Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Vanilla Planifolia Fruit Extract, Magnesium Sulfate, Ethylhexylglycerin, Sodium Phytate, Fragrance (Parfum), Alcohol, Benzyl Alcohol, Isopropyl Myristate, Potassium Hydroxide.

Massage onto wet hair and scalp. Rinse well. Repeat to remove residual excess from styling products. Follow with Beautiful Curls Leave-In Conditioner for best results. For external use only.

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