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Alaffia Beautiful Curls Curl Enhancing Shampoo

12 oz

Why we love it

  • Gently cleanses and soothes hair, preserving natural oils for healthier-looking locks.
  • Enhances and maintains maximum hydration with a lightweight, non-greasy formula.
  • Infused with fair trade Shea Butter and virgin coconut oil for unrivaled moisture and curl enhancement.
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Beautiful Curls Curl Enhancing Shampoo $14.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of chamomile and yarrow, Alaffia Beautiful Curls Curl Enhancing Shampoo gently cleanses, soothes and fortifies the scalp and hair without stripping natural oils. Your hair will have unrivaled moisture for maximum wave and curl enhancement and retention, without the frizz. For wavy to curly hair.

Aqua/Water/Eau, Potassium Cocoate, Potassium Shea Butterate, Coco-Betaine, Decyl Glucoside, Achillea Millefolium, Chamomilla Recutita (Matricaria) Flower, Citrus Tangerina (Tangerine) Peel Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Unshiu Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrus Aurantifolia (Lime) Peel Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Vanilla Planifolia Fruit Extract, Magnesium Sulfate, Ethylhexylglycerin, Sodium Phytate, Fragrance (Parfum), Alcohol, Benzyl Alcohol, Isopropyl Myristate, Potassium Hydroxide.

Massage onto wet hair and scalp. Rinse well. Repeat to remove residual excess from styling products. Follow with Beautiful Curls Leave-In Conditioner for best results. For external use only.

Grove Values

A HIGHER STANDARD

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog