From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.
= 1024 && !isCurrentSlideVideo()) zoom = true"
@mouseleave="zoom = false"
>
Product Gallery
= 1024 && !isCurrentSlideVideo()) zoom = true"
@mouseleave="zoom = false"
>
You're on a VIP trial
Earn 4% back on every order, 6% when you subscribe. Learn more about VIP
-
Meets EU-level standards stricter than U.S. law. Our Standards
-
Ships fast and 100% carbon neutral. Our Impact
Save time with product subscriptions
1% back
in rewards
4% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
Subscribe and earn more on featured items
1.5% back
in rewards
6% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
Complete Your Routine
Sorry, something went wrong.
Please try again later.
Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of chamomile and yarrow, Alaffia Beautiful Curls Curl Enhancing Shampoo gently cleanses, soothes and fortifies the scalp and hair without stripping natural oils. Your hair will have unrivaled moisture for maximum wave and curl enhancement and retention, without the frizz. For wavy to curly hair.
Star Ingredients
Aqua/Water/Eau, Potassium Cocoate, Potassium Shea Butterate, Coco-Betaine, Decyl Glucoside, Achillea Millefolium, Chamomilla Recutita (Matricaria) Flower, Citrus Tangerina (Tangerine) Peel Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Unshiu Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Citrus Aurantifolia (Lime) Peel Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Vanilla Planifolia Fruit Extract, Magnesium Sulfate, Ethylhexylglycerin, Sodium Phytate, Fragrance (Parfum), Alcohol, Benzyl Alcohol, Isopropyl Myristate, Potassium Hydroxide.
Massage onto wet hair and scalp. Rinse well. Repeat to remove residual excess from styling products. Follow with Beautiful Curls Leave-In Conditioner for best results. For external use only.
People Also Bought
Sorry, something went wrong.
Please try again later.
Personal care with nothing to hide.
Strictly screened ingredients
Cruelty free
Less plastic, fewer microplastics
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.
Shop Beyond Plastic™
Sorry, something went wrong.
Please try again later.
More Alaffia
Sorry, something went wrong.
Please try again later.
Recently Viewed
Sorry, something went wrong.
Please try again later.