A jar of Alaffia Beautiful Curls Defining Gel with a yellow lid and teal label, designed for enhancing waves and loose curls. The label highlights moisture level, virgin coconut oil, and empowerment messaging. A hair product jar with a yellow lid. The back label lists directions, ingredients, and highlights features such as being biodegradable, with no parabens, phthalates, or synthetic fragrances. A yellow and blue jar with a label detailing the brands mission, emphasizing natural care, school supplies, and reforestation. The text also highlights ethical sourcing from West African producers. Three turquoise and yellow Alaffia Beautiful Curls haircare products—shampoo, conditioner, and curl activating cream—are submerged in bright yellow liquid with bubbles. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
Back Soon
A jar of Alaffia Beautiful Curls Defining Gel with a yellow lid and teal label, designed for enhancing waves and loose curls. The label highlights moisture level, virgin coconut oil, and empowerment messaging.

Alaffia Beautiful Curls Curl Defining Gel

8 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Enhance your natural waves or curls with our curl defining gel.
  • Versatile styling agent for twisting, braiding, and finger twisting.
  • Ethically made with fair trade shea butter and virgin coconut oil.
Purchase options

Beautiful Curls Curl Defining Gel $14.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Ethical, handcrafted and clean. Made with fair trade unrefined shea butter from our cooperatives in West Africa, virgin coconut oil, castor oil and herbal extracts, Alaffia Beautiful Curls Curl Defining Gel hydrates, controls and enhances waves and curls. Natural minerals and vitamins improve shine and reduce frizz while providing residue-free soft hold for natural styles of all kinds. Great for finger styling, twist-outs and braiding. For wavy to curly hair.

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Sucrose, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Panthenol, Achillea Millefolium, Chamomilla Recutita (Matricaria) Flower, Cocos Nucifera (Coconut) Oil, Agave Tequilana Stem Extract, Ethylhexylglycerin, Sodium Phytate, Fragrance (Parfum), Limonene, Benzyl Alcohol, Benzyl Benzoate, Citric Acid.

Apply a quarter-sized amount onto wet or damp hair in sections, smoothing from roots to ends. Style as desired (twist, coil, braid, finger style) and let dry naturally. Use diffuser for added volume. For wavy to curly hair. For external use only.

Grove Values

Alaffia Bestsellers

Shop All Alaffia

People Also Bought

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

Recently Viewed