From baby wipes to toddler toys, every product is reviewed to meet strict ingredient and material standards — prioritizing safety, sustainability, and less plastic at every (baby) step.
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Complete Your Routine
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ATTITUDE’s 2-in-1 Shampoo and Body Soap is specially formulated to gently cleanse your baby’s delicate skin and scalp in one easy step.
- The unscented option is made with 93.4% naturally sourced ingredients with nourishing properties.
- The Sweet Almond option is made with 92.4% naturally sourced ingredients with nourishing properties.
Enriched with blueberry extract, known for its soothing and protective properties, it’s perfect for delicate and sensitive skin. This 2-in-1 also contains coconut oil, known for its ability to penetrate hair fibres and promote softness and radiance. The softening and nourishing action of almond oil soothes and comforts newborns’ dry skin.
Dermatologically tested and effective, it leaves hair and skin soft, clean and healthy. Its formula is EWG VERIFIED®, vegan, cruelty-free.
Available in unscented for sensitive skin and newborns sensitive to fragrances. It is carefully packaged in a zero-plastic, recyclable cardboard box.
Star Ingredients
Sodium Cocoyl Isethionate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Stearic Acid, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sodium Coco-Sulfate, Helianthus Annuus (Sunflower) Seed Wax, Vitis Vinifera (Grape) Seed Oil, Vaccinium Myrtillus (Blueberry) Leaf Extract.
Moisten the soap bar. Gently rub on a washcloth or on baby’s skin, then rinse.
Grove Values
Let’s end the plastic era for good.
This product is 100% plastic-free. There are no plastic lacquers, liners, or coatings.
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Less plastic, fewer worries
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.