A bright pink, round shampoo bar sits above its brown and pink packaging labeled “NOT!CE HAIR CO.” The packaging features product details and bold text, partially covered by the shampoo bar. Brown product label with white text listing ingredients, directions, and care instructions for a shampoo. It highlights that the product is vegan and cruelty-free, and includes a caution about nut and seed processing. A round, solid pink bar with white speckles, resembling a shampoo or soap bar, shown on a white background with a shadow to the right. Four smooth, pink stones are stacked vertically with white, soapy bubbles flowing down over them, set against a solid black background. A woman with blonde hair and dewy makeup holds a pink, round textured object near her lips against a deep magenta background.
Beyond Plastic 100% Plastic Free
A bright pink, round shampoo bar sits above its brown and pink packaging labeled “NOT!CE HAIR CO.” The packaging features product details and bold text, partially covered by the shampoo bar.

NOTICE Hair Co ALINE Shampoo Bar

2.3 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gently cleanses and hydrates without over-drying, for sleek, manageable hair.
  • Helps prevent plastic waste with each bar equivalent to 3+ plastic bottles.
  • Certified vegan and cruelty-free, aligning your hair care with your values.
Scent: Taming System
Purchase options

ALINE Shampoo Bar $25.64

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Prep your styling canvas with the ALINE Shampoo Bar. The rich, bubbly lather that leaves nothing behind but a clean finish. Achieve lightweight styles, without over-drying your tresses.

ALINE yourself. It’s about time a hair care system satisfied the most discerning of ego's, as well as the Earth. From the bounciest blowouts, to the sleekest styles, your best hair days are here. Unleash your hair's potential, and consider your pesky flyaways tamed, and unruly frizz solved. No apologies required.

BEST FOR
Tame frizz, flyaways and & smooth

WHAT YOU’LL NOTICE
Experience: Luxe hotel in the woods -- Crisp top notes of oud and bergamot ooze simplicity, complimented by a warm, woodsy finish.

FEATURES

 

  • Indulgent creamy, bubbly lather
  • Naturally-derived scent blend
  • Approximately 50-75 washes (will vary)
  • Color-safe, vegan & certified cruelty-free

THIS IS YOUR NOTICE
This is NOT!CE Hair Co., a leading hair care brand for hair that gets noticed and waste that doesn’t. Co-Founders and sisters, Arden and Ally, honor your ego, experience, and the Earth through noticeable results, freeing the planet from plastic waste.

TRINITY OF HAIR CARE
Alignment of Ego to Earth.

 

  • EGO: Intentionally selected ingredients for optimal performance leave even the most demanding of egos satisfied.
  • EXPERIENCE: The luxury hair care experience you love, elevated, from lather to finished style, hair feels soft, manageable, and nourished and all with less plastic waste.
  • EARTH: Each bar prevents 3+ plastic bottles, and NOTICE cleans up other companies’ trash (you’re welcome). Each product sold collects 10 ocean-bound plastic bottles, in partnership with rePurpose Global.

Sodium Coco Sulfate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocos Nucifera (Coconut) Oil, Cacao (Cocoa) Seed Butter, Maranta Arundinacea (Arrowroot) Root Powder, Vegetable Glycerin, Behentrimonium Methosulfate, Natural Fragrance, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic (Fractioned) Coconut Oil, Calendula Officinalis Flower Extract, Cetyl Alcohol, Camellia Seed Oil, D-Panthenol, Althea Officinalis (Marshmallow) Root Extract, Hippophae Rhamnoides (Sea Buckthorn) Oil, Citric Acid, Mica, Titanium Dioxide, And Iron Oxide.

Caution: Manufactured in a facility where nuts, seeds and gluten are present, cross contamination is possible.

SHAMPOO
Apply bar directly to wet hair and massage with hands until desired lather is achieved. Alternatively, lather bar in hands and apply to hair. Rinse thoroughly, repeat as necessary. Follow with ALINE Conditioner Bar.

For external use only, avoid contact with eyes, rinse thoroughly with clean water if contact occurs.

CARE
Simply place bars on a bar dish with drainage for daily in-shower use. Keep bars away from spraying and pooling water or store outside of shower. For best results when traveling, pat bars dry before storing in tins. DO NOT store wet bars in travel tins or use tins for in-shower storage.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog