Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.
Product Gallery
Seventh Generation Liquid Fabric Softener
32 oz
Why we love it
- Vegan-friendly: No animal-derived ingredients used, supporting a cruelty-free lifestyle.
- Gentle on skin: Free of dyes & synthetic fragrances, ideal for sensitive individuals.
- Eco-conscious: Non-toxic formula helps reduce environmental impact while keeping static at bay.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Get your clothes and other laundry its softest by using Seventh Generation Liquid Fabric Softener, a great alternative to dryer sheets. For less than 20 cents a load, even your dirtiest laundry will come out smelling like fresh lavender. Plus, this softener is non-toxic and dye-free for a safe choice for everyone in your household. What’s even better? It also reduces static without using animal-derived ingredients and is Leaping Bunny–certified.
Looking for more laundry room essentials? See all fabric softeners and laundry detergent, or browse Grove’s whole laundry selection.
Is Seventh Generation fabric softener septic safe?
It is! It’s safe for both septic systems and greywater systems, so you’re good to go with Seventh Generation.
Can I use this Seventh Generation Liquid Fabric Softener on my baby’s clothes?
Yes, just like septic systems, it’s also safe for even the youngest one’s clothes in your family, including baby.
Check out other products safe for kids and pets from Seventh Generation.
A little goes a long way
For large laundry loads, just one ounce of this fabric softener will do, and the smaller the load, the less you’ll need. We recommend about ¾ of an ounce for medium-sized loads. You can use your washer’s dispenser if it has one, or add it into the water during the final rinse cycle (but not directly on your laundry).
Star Ingredients
Water, Dihydrogenated Palmoylethyl Hydroxyethylmonium Methosulfate, Dipropylene Glycol, Calcium Chloride, Sodium Carbonate, Benzisothiazolinone, Methylisothiazolinone.
Add into water, not directly on laundry, during final rinse cycle. Use appropriate dispenser if available. Fill to Medium line (3/4 oz.) for medium loads, for large loads fill to Large line (1 oz.)
Grove Values
Save time with product subscriptions
1% back
in rewards
4% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
Subscribe and earn more on featured items
1.5% back
in rewards
6% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
Every thoughtful choice shapes tomorrow
Seventh Generation Bestsellers
People Also Bought
A HIGHER STANDARD
Cleaners that care for your home like you do.
Nothing harsh, no compromises
Cruelty free
Less waste, less plastic
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.