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A 32 fl oz white Seventh Generation Liquid Fabric Softener bottle labeled Free & Clear, featuring a green and blue label. This non-toxic formula is designed for 32 loads. A white bottle of Seventh Generation Liquid Fabric Softener is shown from the back, featuring a blue and white label with text, usage instructions, and symbols; the brand and product name are not visible from this angle. A white bottle of Seventh Generation Liquid Fabric Softener labeled Free & Clear and 32 loads is shown. The plant-based, non-toxic formula has a Safer Choice label and green-blue design accents in the background. Blue graphic reads: REDESIGNED FOR EVEN BETTER STATIC CONTROL. Below, a simple T-shirt illustration highlights the gentle, non-toxic care of Seventh Generation Liquid Fabric Softener with lines radiating outward. A green background displays the Safer Choice label featuring a house and leaf, stating “Meets U.S. EPA Safer Product Standards.” Below, “non-toxic and safer for your family” appears with two sparkles. Product: Seventh Generation Liquid Fabric Softener.
A 32 fl oz white Seventh Generation Liquid Fabric Softener bottle labeled Free & Clear, featuring a green and blue label. This non-toxic formula is designed for 32 loads.

Seventh Generation Liquid Fabric Softener

32 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Vegan-friendly: No animal-derived ingredients used, supporting a cruelty-free lifestyle.
  • Gentle on skin: Free of dyes & synthetic fragrances, ideal for sensitive individuals.
  • Eco-conscious: Non-toxic formula helps reduce environmental impact while keeping static at bay.
Purchase options

Liquid Fabric Softener $5.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Get your clothes and other laundry its softest by using Seventh Generation Liquid Fabric Softener, a great alternative to dryer sheets. For less than 20 cents a load, even your dirtiest laundry will come out smelling like fresh lavender. Plus, this softener is non-toxic and dye-free for a safe choice for everyone in your household. What’s even better? It also reduces static without using animal-derived ingredients and is Leaping Bunny–certified.

Looking for more laundry room essentials? See all fabric softeners and laundry detergent, or browse Grove’s whole laundry selection.

Is Seventh Generation fabric softener septic safe?

It is! It’s safe for both septic systems and greywater systems, so you’re good to go with Seventh Generation.

Can I use this Seventh Generation Liquid Fabric Softener on my baby’s clothes?

Yes, just like septic systems, it’s also safe for even the youngest one’s clothes in your family, including baby.

Check out other products safe for kids and pets from Seventh Generation.

A little goes a long way

For large laundry loads, just one ounce of this fabric softener will do, and the smaller the load, the less you’ll need. We recommend about ¾ of an ounce for medium-sized loads. You can use your washer’s dispenser if it has one, or add it into the water during the final rinse cycle (but not directly on your laundry).

water, dihydrogenated palmoylethyl hydroxyethylmonium methosulfate, propylene glycol, citric acid, calcium chloride, sodium benzoate.

Add into water, not directly on laundry, during final rinse cycle. Use appropriate dispenser if available. Fill to Medium line (3/4 oz.) for medium loads, for large loads fill to Large line (1 oz.)

Grove Values

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3,000+ BANNED INGREDIENTS

Cleaners that care for your home like you do.

Every cleaning product is screened against strict ingredient and material standards to help you clean more safely and sustainably.

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Nothing harsh, no compromises

No ammonia, chlorine bleach, phthalates, or formaldehyde donors

A white spray bottle of Seventh Generation Disinfecting Bathroom Cleaner with a green nozzle is pictured on a yellow circular background. The label indicates it kills 99.99% of germs.

Cruelty free

Every cleaning brand we offer is committed to cruelty-free practices

A bottle of Grove Co. multi-purpose cleaner concentrate, lemon and eucalyptus scent, sits on a yellow circular background with its cap off and leaning beside it.

Less waste, less plastic

Refillable formats and plastic-free tools that help limit microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

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