Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.
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Seventh Generation Liquid Laundry Detergent
45 oz
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- EPA Safer Choice Certified for safer, more sustainable ingredients.
- USDA Certified Biobased Product with 97% natural content.
- Made from 100% real essential oils and botanical ingredients for a natural experience.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Is your sensitive nose sniffing around for a lightly scented laundry detergent? We may have found your perfect match — the Seventh Generation Laundry Detergent 2x Concentrate. This laundry detergent is tough on dirt and stains but gentle on your skin and nose. There are no artificial dyes, synthetic fragrances, or harsh chemicals, so you can breathe easy knowing this is a healthy choice for your clothes and linens. It won’t leave behind any heavy scents, just a light aroma of your choice — free and clear, fresh citrus, or lavender. Load up your laundry with Seventh Generation’s Liquid Fabric Softener or toss these fabric softener dryer sheets into the dryer.
Upgrade more than your laundry routine. Explore Seventh Generation’s full line at Grove Collaborative. Looking for another laundry soap? Compare laundry detergents at Grove Collaborative.
Higher concentration, higher power
This two-times concentrated laundry detergent is made from natural sources and was designed to give you more cleaning power than the average laundry soap. This formula is so good, you better believe it works in cold water and takes care of your delicates. It's powerful enough to deep clean heavily soiled clothes and safe enough for your HE (high efficiency) washing machine.
Packaging may vary.
Star Ingredients
water, laureth-6, sodium citrate, sodium lauryl sulfate, sodium chloride, sodium oleate, sodium sulfate, citric acid, protease enzyme blend, amylase enzyme blend, mannanase enzyme blend, benzisothiazolinone, methylisothiazolinone.
This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:
- Sort: Follow garment care label instructions.
- Pretreat: Pour natural laundry detergent directly on stained fabric, rub gently, and soak before washing clothes.
- Measure: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.
- Pour: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes.
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6% back
in rewards
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No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
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Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.