A flat lay of powdered ingredients, gummy candies, a glass of pink liquid, a gold spoon with powder, and a container with an orange slice label, all on a pastel green background.

Our most comprehensive standards yet.

We’ve expanded our ingredient standards to cover 10,000+ banned or restricted ingredients, including 3,000+ that are outright banned.

That means more ingredients you don’t have to worry about — across every room of your home.

3,000+ banned ingredients for a healthier home

Our standards are designed to reduce exposure to ingredients linked to common health concerns — especially in products used daily, on skin, or around kids and pets.

We ban or restrict ingredients linked to:

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Hormone disruption

Including phthalates, parabens, PFAS, and certain synthetic musks.

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Microplastics & long-term exposure

Restrictions on plastic content aimed at reducing exposure to microplastics and persistent polymers that don’t readily break down in the environment.

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Skin sensitivity & allergies

Stricter limits on known irritants like formaldehyde donors, harsh sulfates, and fragrance allergens.

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Indoor air & respiratory concerns

Bans and limits on ingredients commonly associated with respiratory irritation — including ammonia, chlorine, quats, and high-VOC solvents in cleaning and home products.

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Hidden contaminants

Additional testing and tighter thresholds for heavy metals and impurities in sensitive categories like baby, food, wellness, and pet.

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Informed by leading EU safety frameworks

Our ingredient standards are modeled after European chemical safety approaches — known globally for their precautionary, science-based rigor.

In many categories, our standards go beyond baseline U.S. regulatory requirements by:

  • Setting stricter ingredient exclusions
  • Applying tighter limits where ingredients are allowed
  • Reviewing evolving scientific evidence as it emerges

Not just “clean” — comprehensively vetted

Many “clean” store programs rely on short exclusion lists — often limited to personal care. We apply one of the most expansive ingredient standards in retail, across every category we carry.

A comparison chart showing 5 brands, their product standards, and the number of banned or restricted ingredients. Grove has 10,000+, Whole Foods 550+, Thrive 1,000+, Clean at Sephora 50+, and Credo 2,700+.

The goal: no label-decoding required — just confidence in what comes into your home.