Smiling woman with long gray hair wearing a black top and gold hoop earrings, photographed indoors against a dark background.

Curated By

Lisa Fennessy

With a B.S. in Journalism and minor in PR + Advertising from Northeastern University, Lisa Fennessy started The New Knew in 2016. She has been blogging professionally, authoring over 400 posts on the topics of clean beauty, sustainable living and gray hair, for the past 9 years. Born and raised in Boston, MA, Lisa is currently living in Atlanta with her family and puppy, Loco.

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"Grove makes it so easy to feel good about what’s going in, on, and around my body. Everything they carry is cruelty-free, made with thoughtfully chosen ingredients, and ships carbon-neutral. There is no guesswork. No label-reading marathons. Just high-performing products with better standards."

We do the research for you

Every product we offer — from cleaning products to personal care — meets a higher standard for health, sustainability, and performance. Our commitment is simple: better for you, better for the planet.

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No harsh chemicals

We ban 50+ harsh chemicals and apply strict criteria backed by science and research.

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Wallet-friendly options

Get top-performing products at prices that suit your budget — no compromises.

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Every order is plastic neutral

Each purchase helps recover ocean-bound plastic.

Home and Cleaning

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Personal Care

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Baby and Kids

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Kitchen and Dining

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Pet

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Vetted essentials for every part of your home and life.

A collection of bath and body products on a blue tiled surface, including Method body wash, Osea hand and body balm, Osea body oil, HoneyPot tampons, Anihana shower steamer, and two mint shower bombs. Personal Care A collection of eco-friendly cleaning products, including Grove Co. dish soap, paper towels, detergent, and all-purpose cleaner, is displayed on a yellow surface with a cardboard box and yellow honeycomb tile background. Household Essentials A glass mug of milk with snack bites is on a green tile surface, surrounded by sleep and wellness supplements, protein powder, gummies, vitamin bottles, and drink mix packets. Health & Wellness Baby care items on a tiled surface, including baby wipes, diapers, two baby bottles, a bottle of balm, a can of deodorant, a folded towel, a floral cloth, and orange scissors. Baby & Kids
A collection of eco-friendly cleaning products, including dish soap, spray bottles, a scrub brush, cleaning powder, yellow plates, and a yellow towel, arranged on a yellow surface with a yellow hexagon-tiled background. Cleaning Essentials Boxes of Grove Co. tree-free tissues and toilet paper are on a counter with several toilet paper rolls around them. Greenery and towels are in the background, suggesting a bright, eco-friendly bathroom setting. Household Paper A person in a striped shirt holds a pastel baking tray with nine chocolate chip cookies on a baking mat. Yellow oven mitts and a wooden board are visible nearby. Kitchen & Dining A variety of dog products on a yellow surface, including whole grain chicken dog food, dental dog treats, a bowl of food, a yellow Finn supplement container, a roll of waste bags, and a small container of balm. Pet Care
A person in a yellow sweater holds an open cardboard box filled with eco-friendly products such as shampoo, vitamins, supplements, spray cleaner, deodorant, and soap against a blue background.

Welcome to Grove

Safe. Sustainable. Effective.

No more second-guessing. Every product at Grove is carefully curated to meet a higher standard for your family and the planet.

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