South Florida-based stylist, soon-to-be new mom, and lover of all things fashion, home, and everyday life.
"As a new mom, I have been on a mission to swap out the products around my home for healthier options. My secret to making these changes feel less overwhelming, Grove!"
We do the research for you
Every product we offer — from cleaning products to personal care — meets a higher standard for health, sustainability, and performance. Our commitment is simple: better for you, better for the planet.

No harsh chemicals
We ban 50+ harsh chemicals and apply strict criteria backed by science and research.

Wallet-friendly options
Get top-performing products at prices that suit your budget — no compromises.

Every order is plastic neutral
Each purchase helps recover ocean-bound plastic.
Home and Cleaning
Personal Care
Baby and Kids
Kitchen and Dining
Pet
Shop by Category
Vetted essentials for every part of your home and life.