The U.S. bans just 11 ingredients in personal care. Our E.U.-informed standards screen out thousands, so you can feel great about what you use every day.
SHOP PERSONAL CARE
Vetted self-care essentials.
From skincare to period care, everything here is screened against thousands of banned ingredients before it reaches your cart.
WHY IS OUR PERSONAL CARE DIFFERENT?
Screened for ingredients linked to health concerns.
Here's what you should know before you add to cart.
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No need to decode labels
Rest assured every product is screened for parabens, PEGs, sulfates, phthalates, synthetic fragrance, and other questionable ingredients.
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No counterfeits ever
Every product is sold directly by Grove and verified with the real brand, never a third-party listing that might not be what it claims.
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Cruelty-free, no exceptions
Every personal care brand we carry is committed to cruelty-free practices.
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Less plastic, fewer microplastics
Shop refillable and reduced-plastic formats to cut down on the microplastics that end up on and in your body.
OUR EXPERTS
Meet the Grove Science Council
An advisory council of health experts. They bring the science; we apply it — to our ingredient standard, our catalog, and every claim we publish.
Chief Medical Advisor
Manasa Mantravadi, MD
Board-certified, Northwestern University-trained physician. Our council lead with clinical, manufacturing, testing, & consumer education expertise.
The Science
Bruce Lanphear, MD, MPH
Pediatric and environmental epidemiologist. Professor of Health Sciences at Simon Fraser University. His research underpins the EPA’s lead standards.
Testing & Proof
Birnur Aral, PhD
Chemical engineer (PhD, Stevens Institute) who led the Good Housekeeping Institute’s Health, Beauty & Environmental Sciences Lab for a decade.
Science to Policy
Joseph Laakso, PhD
Director of Science Policy at the Endocrine Society (PhD, Penn). Expert in endocrine-disrupting chemicals that keeps our standards current.
Policy & Commerce
Lindsay Dahl
Current Chief Impact Officer at Ritual. She helped pass 30+ chemical-safety laws, including the first U.S. ban on BPA in baby bottles.
REAL REVIEWS FROM GROVE CUSTOMERS
Take it from the people who know best.
Verified reviews from our community let us know what they're loving.
★★★★★ Verified Buyer (4/19/26)
Ursa Major Fantastic Face Wash
This fantastic face wash lives up to its name. I am in love — very good product. Highly recommend.
★★★★★ Verified Buyer (6/9/26)
Honeypot Organic Cotton Pads
I have been using the Honey Pot for a few years now and I can say they are my go to feminine care products. They truly are soft, comfortable…
★★★★★ Verified Buyer (2/24/26)
Andalou Naturals Age Defying Resveratrol Q10 Night Repair Cream
My favorite night cream. It smells heavenly. It feels wonderful. And I love that it contains resveratrol for my aging skin.
★★★★★ Verified Buyer (9/4/26)
Kitsch Moisturizing Argan Milk Leave-In Conditioner
I've been searching for years for the right leave in for my naturally thick wavy with curly hair. This cream did everything it promised!
★★★★★ Verified Buyer (10/11/25)
Davids Hydroxi Fresh Breath Mouthwash w/ Nano-Hydroxyapatite
Great mouthwash! My breath feels so fresh and I love that it's not in a single use plastic bottle.
Personal care bestsellers
WHY GROVE
Truly rigorous ingredient standards.
We model our strict standards on EU chemical safety policy — beyond baseline U.S. regulatory rules, so you don't have to screen it yourself.
Standards
Modeled after EU chemical safety policy — in many categories, beyond baseline U.S. regulatory rules.
Physician-Backed
Every brand is vetted by our expert team, including Grove's Chief Medical Advisor, Dr. Manasa Mantravadi, a board-certified pediatrician.
Planet-Neutral
Every order is plastic-neutral. Every shipment is carbon-neutral.
Competitive Prices
You don't have to spend more to choose better. Grove competes with conventional, leading brands.