Seventh Generation Liquid Laundry Detergent

45 oz

4.6  (467 reviews)
A 45 fl oz white bottle of Seventh Generation Liquid Laundry Detergent with a green cap and label, “Clean with Purpose” text, lavender and plant graphics; 2x Concentrate formula cleans 30 loads. A white plastic Seventh Generation Liquid Laundry Detergent bottle with a green cap is shown from the back, displaying a label with instructions, barcode, 2x Concentrate info, and a built-in handle on the left side. A person pours Seventh Generation Liquid Laundry Detergent into a cap, with folded towels and a potted plant in the background. A woman with a large laundry basket stands by a front-loading washer. On the counter, Seventh Generation Liquid Laundry Detergent sits next to folded towels and houseplants. A bottle cap shows arrows pointing to faucet and washing machine icons. Text: KEEP YOUR CAP CLEAN. Rinse or toss in wash. Hand dry thoroughly. Seventh Generation Liquid Laundry Detergent—purple background.
A 45 fl oz white bottle of Seventh Generation Liquid Laundry Detergent with a green cap and label, “Clean with Purpose” text, lavender and plant graphics; 2x Concentrate formula cleans 30 loads.
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Complete Your Routine

Is your sensitive nose sniffing around for a lightly scented laundry detergent? We may have found your perfect match — the Seventh Generation Laundry Detergent 2x Concentrate. This laundry detergent is tough on dirt and stains but gentle on your skin and nose. There are no artificial dyes, synthetic fragrances, or harsh chemicals, so you can breathe easy knowing this is a healthy choice for your clothes and linens. It won’t leave behind any heavy scents, just a light aroma of your choice — free and clear, fresh citrus, or lavender. Load up your laundry with Seventh Generation’s Liquid Fabric Softener or toss these fabric softener dryer sheets into the dryer.

Upgrade more than your laundry routine. Explore Seventh Generation’s full line at Grove Collaborative. Looking for another laundry soap? Compare laundry detergents at Grove Collaborative.

Higher concentration, higher power

This two-times concentrated laundry detergent is made from natural sources and was designed to give you more cleaning power than the average laundry soap. This formula is so good, you better believe it works in cold water and takes care of your delicates. It's powerful enough to deep clean heavily soiled clothes and safe enough for your HE (high efficiency) washing machine.

Packaging may vary.

water, laureth-6, sodium citrate, sodium lauryl sulfate, sodium chloride, sodium oleate, sodium sulfate, citric acid, protease enzyme blend, amylase enzyme blend, mannanase enzyme blend, benzisothiazolinone, methylisothiazolinone, plant-derived fragrances: citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, linalool, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil.

This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:
  1. Sort: Follow garment care label instructions.
  2. Pretreat: Pour natural laundry detergent directly on stained fabric, rub gently, and soak before washing clothes.
  3. Measure: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.
  4. Pour: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes.

Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.

Grove Values

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Cleaners that care for your home like you do.

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Nothing harsh, no compromises

No ammonia, chlorine bleach, phthalates, or formaldehyde donors

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Cruelty free

Every cleaning brand we offer is committed to cruelty-free practices

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Less waste, less plastic

Refillable formats and plastic-free tools that help limit microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

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