Baby Bath

Six mushie Silicone Suction Builders, stackable sensory toys in pastel blue, cream, pink, green, yellow, and coral, are shown on a white background. Made from FDA-tested food-grade silicone and BPA-free. Bath Toys The Natemia hooded baby towel, in light blue with a bear ears hood, is crafted from ultra-soft 100% organic cotton and GOTS certified. Baby Towels Baby Wash The Wooden Baby Hair Brush by Natemia, shown from a top view on a white background, features dense natural bristles crafted from wood. Ideal as a gentle cradle cap brush. Baby Hair Care
A HIGHER STANDARD

Only the healthiest for little ones.

From baby wipes to toddler toys, every product is reviewed to meet strict ingredient and material standards — prioritizing safety, sustainability, and less plastic at every (baby) step.

Vetted for peace of mind

All products made without BPA, phthalates, synthetics dyes, or chlorine processing

Certified cruelty free

Reviewed for material impact and certified wherever applicable

Less plastic, fewer worries

Reduced-plastic and plastic-free options that help reduce microplastic exposure

Loading, please wait.