Your guide to a more eco-friendly home

Rethink the paper towel roll.

Explore smarter swaps for a paper towel-free kitchen, bathroom and more →

From quick countertop wipes and coffee spills to many hand washes and dries throughout the day, we know that paper towel use can add up fast. And while paper towels may be a convenient household go-to, they also happen to be one of the least sustainable items in your home due to a combination of deforestation, landfill waste, and energy-intensive production.[1]

That’s not to say you have to go cold-turkey. Instead, reduce your everyday paper towel use with a few smart swaps like recycled paper brands, tree-free paper made from bamboo, and effective reusable cloth alternatives. Learn more below!

You’ve got options

Tree-free and recycled paper for the win

Unfortunately, traditional paper towels are made from virgin wood pulp, contributing to the destruction of forests and wildlife habitat loss.[2] Good news: tree-free and recycled paper options are readily available, designed to absorb as well as their tree-harming counterparts, and help ease your everyday environmental impact. What’s not to love?

At Grove, we carry a host of eco-friendly paper towel brands made from fast-growing bamboo or sugarcane — both renewable plant-based resources that use significantly less water and energy to produce. We also carry rolls made from post-consumer recycled paper, which gives paper waste a second life. Plus, many of our eco-friendly paper brands come in plastic-free packaging or rolls that ship compact to reduce carbon emissions.

Shop tree-free paper and recycled paper towels.

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Go for reusable essentials

Wash, use, repeat

For quick mess cleanup, we love reusable paper towel alternatives. From adorable Swedish dishcloths and cotton unpaper towels to cellulose sponge cloths, you’ve got lots of non-paper options to try out. Super-absorbent and quick-drying, just one reusable cloth can replace dozens (sometimes hundreds!) of single-use paper sheets. When it comes to care, many reusable cloths are machine washable and dishwasher safe, and when they’re on their last leg, you can often compost them. The best part? Reusable cloths look cute on your counter or draped across your sink, with lots of bright prints and colors that’ll make you smile every time you mop up.

Brand spotlight: Meet E-Cloth

These precision-engineered microfiber cloths are designed to clean up with just water, removing over 99% of bacteria, allergens, and grime without any cleansing product involved.
E-Cloths are durable, machine washable up to 300 times, and ideal for glass, stainless steel, counters, and beyond.

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For messier moments

Choose eco-friendly wipes or reusable cleaning combos

Store-bought cleaning wipes are handy, but they often come with excessive plastic packaging and many are made with synthetic fibers that directly contribute to microplastic pollution and landfill overflow. We’re proud to carry lower-plastic wipes for kitchen messes, baby care, and more. Plus, consider powerful reusable combos like your favorite cloth wipes paired with refillable, non-toxic cleaners. You’ll get the speed and ease of a wipe without compromising on sustainability.

Choose sustainable wipes and reusable cleaning combos.

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The Bottom Line

Tree-free paper towels are an easy, sustainable swap

So you can slow your roll (use) and do your part for a cleaner home and planet.

Sources

  1. Natural Resources Defense Council (NRDC). “The Issue with Tissue.” https://www.nrdc.org/resources/issue-tissue 
  2. Environmental Paper Network. “State of the Global Paper Industry.” https://environmentalpaper.org