Your guide to a more eco-friendly home

Rethink the paper towel roll.

Unfortunately, traditional paper towels are made from virgin wood pulp, contributing to the destruction of forests and wildlife habitat loss.[2] Good news: tree-free and recycled paper options are readily available, designed to absorb as well as their tree-harming counterparts, and help ease your everyday environmental impact. What’s not to love?

At Grove, we carry a host of eco-friendly paper towel brands made from fast-growing bamboo or sugarcane — both renewable plant-based resources that use significantly less water and energy to produce. We also carry rolls made from post-consumer recycled paper, which gives paper waste a second life. Plus, many of our eco-friendly paper brands come in plastic-free packaging or rolls that ship compact to reduce carbon emissions.

For quick mess cleanup, we love reusable paper towel alternatives. From adorable Swedish dishcloths and cotton unpaper towels to cellulose sponge cloths, you’ve got lots of non-paper options to try out. Super-absorbent and quick-drying, just one reusable cloth can replace dozens (sometimes hundreds!) of single-use paper sheets. When it comes to care, many reusable cloths are machine washable and dishwasher safe, and when they’re on their last leg, you can often compost them. The best part? Reusable cloths look cute on your counter or draped across your sink, with lots of bright prints and colors that’ll make you smile every time you mop up.

Store-bought cleaning wipes are handy, but they often come with excessive plastic packaging and many are made with synthetic fibers that directly contribute to microplastic pollution and landfill overflow. We’re proud to carry lower-plastic wipes for kitchen messes, baby care, and more. Plus, consider powerful reusable combos like your favorite cloth wipes paired with refillable, non-toxic cleaners. You’ll get the speed and ease of a wipe without compromising on sustainability.