A better way to care for your dog

Upgrade your pup’s routine with natural care

Explore gentle, effective swaps that support your dog’s wellness — and reduce your environmental pawprint.

We love our dogs like family — and they deserve the same care when it comes to the products we use on them. But here’s the problem: many conventional pet grooming and oral care products are packed with artificial fragrances, sulfates, or harsh antibacterial agents that can do more harm than good.
From coat to canine breath, keeping your dog fresh should never come at the expense of their health — or yours. That’s why more pet parents are turning to natural grooming and dental products made with safe, gentle ingredients that really work.
Let’s break it down.

A cleaner coat without harsh chemicals

Traditional dog shampoos often contain sulfates, parabens, synthetic fragrances, and alcohols that can strip natural oils, cause skin irritation, or disrupt the skin microbiome — especially for dogs with sensitive skin or allergies [1].

Natural grooming products use plant-based cleansers like oatmeal, aloe vera, and coconut-derived surfactants to clean your pup gently without drying them out. They also steer clear of artificial fragrances, relying instead on essential oils or naturally-derived scents that leave your dog smelling clean — not perfumed.

Bonus: many natural options come in recyclable packaging and avoid single-use plastic, so you’re doing right by your dog and the planet.

Gentle grooming for every breed, coat, and concern.

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Fresh breath starts with better ingredients

Dog breath might never be minty fresh—but it shouldn't be overpowering. Unfortunately, many conventional dental products contain artificial flavors, dyes, or alcohol-based ingredients that may be harsh or ineffective. Natural oral care alternatives—such as enzymatic gels, water additives, and chews made from clean ingredients—can help reduce plaque and support gum health without unnecessary additives.

Simple swaps for a healthier mouth and happier pup

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The Bottom Line

Switch to natural dog grooming for a cleaner pup and a healthier planet

With natural grooming and oral care, you can support their health from head to tail —while sticking to products that reflect your values.

A clean coat. A healthy smile. A happier pup.
It’s never been easier to freshen up your dog’s routine the natural way.

Sources

1. Environmental Working Group (EWG) – “What’s Really in Your Pet’s Shampoo?” https://www.ewg.org

2. American Veterinary Medical Association (AVMA) – “Periodontal Disease in Dogs”https://www.avma.org/resources/pet-owners/petcare