Some fragrance watchouts on common labels
When you read the words fragrance or parfum on the back of a bottle, it could mean up to 3,000 individual ingredients — many of which have never been independently tested for long-term health impacts.[2] Some of the top concerning components include:
- Phthalates, used to make scent last longer, which may interfere with hormone function.[3]
- Synthetic musks, which can build up in the body and environment.[4]
- Volatile organic compounds (often shortened to VOCs), particles that contribute to indoor air pollution.[5]
Unlike food or personal care ingredients, fragrance blends are protected under trade secret laws and don’t require full disclosure, even on products labeled “natural” or “clean.” That’s why at Grove, we’re committed to the strictest transparency, and only carry brands free of 50+ No Way ingredients — so phthalates and synthetic fragrances are a non-factor when shopping for home care and wellness products.
Why safer scents matter
For people with asthma, allergies, or skin sensitivities, synthetic fragrances can be a trigger for flare-ups, especially in enclosed spaces like bedrooms, bathrooms, or cars. But even if you don’t notice immediate effects, research shows that regular exposure to synthetic scents can have a cumulative effect over time.[6] When shopping for safer scents in your favorite products, look for:
-Responsibly sourced, plant-based essential oils. You’ll see clearly listed ingredients like lavender, citrus peel oils, and rose extracts just to name a few.
- Full ingredient disclosure beyond just saying “fragrance.”
- Third-party product certifications like EWG Verified™ for extra assurance of ingredient transparency.
- Options in unscented or fragrance-free for sensitive noses and skin.
