A little-known part of cake-mix history is this: The initial mixes were too easy, and not DIY enough. They didn't resonate with customers, who wanted to feel like they made some effort in the kitchen. So when the company tweaked the product to require the baker to provide the eggs, oil, and water, everyone loved it, and the boxed cake mix revolutionized cake baking.
Similarly, the recent popularity of dry clay facial masks is partly due to the DIY vibe you get when you add your own preferred liquid to the powdered clay to concoct your own clay mask. Not much effort and beautiful results? I’m all for it — challenge accepted!