Mat Franken had no intention of getting into the cleaning business. But, after his young son started developing a slew of health problems, including acid reflux, eczema, asthma, and host of other autoimmune issues that still persisted even after changing things like diet, the founder and CEO of Aunt Fannie’s — a health and wellness company that makes household cleaning solutions — began to look at the products he was using in his own home.
After discovering the supposedly natural products he was using could potentially be causing him and his family more harm than good, Franken took it upon himself to do some research. What he discovered was shocking.
“[These companies] take the plant molecule, break it, and add what they want, subtract what they want, and make something that’s evolutionarily completely unknown to the human body,” says Franken. “So, sure they’re eco-friendly because they’re coming from sustainable sources, but it doesn’t mean that they’re people-friendly, pet-friendly, or indoor-friendly.”
Not to mention that a bit of digging on Google revealed that the air in your home can be up to five times more polluted than the air outdoors as a result of the products you’re using in your most intimate spaces.