Last Updated: September 17, 2021

6 natural mascara products for real results.

WRITTEN BY Grove Collaborative • 8 min read

Many makeup wearers will tell you that mascara is usually one of the top products they never want to go without, and with good reason, too. The perfect for-you mascara can help completely transform your look and give you the confidence you need to live your best life. From curly to volumized, thick lashes, and even a light, natural appeal, the mascara you choose can truly define your everyday look.


If you’re on the lookout for the best mascaras for your eyes, take a gander at our curated list of these natural beauties. From popular brands like Burt’s Bees to fashion-forward picks from Lily Lolo, there’s something for everyone. After all, when all eyes are on you, everything is more fun.


This list of products was determined by ratings and reviews from Grove members.

1. Ere Perez Aloe Gel Lash & Brow Mascara

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It’s easy to see things clearly with this Ere Perez Aloe Gel Lash & Brow Mascara. This clear mascara builds color on lashes and volume on your brows using natural ingredients such as aloe vera. It’s sweat-proof, a good option for sensitive eyes, and can be used with lash extensions and contact lenses. Just apply this Ere Perez Aloe Gel Lash & Brow …

(12)
0.33 oz
$26
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2. Vapour Beauty Mesmerize Mascara

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Finally, a natural mascara with unbeatable performance that stays put (period). Elevate your lashes with hypnotic color, length, luxe volume and definition for the ultimate panoramic effect. This creamy formula glides on easily and wears flawlessly.

Color: Jet Black
(29)
0.27 oz
$28
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3. Lily Lolo Big Lash Mascara

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Get the big-lash look you’re in love with without going faux. This Lily Lolo Big Lash Mascara gives you full, long, and ,not to mention, big lashes from a natural mascara. It’s made with natural, organic ingredients, and it’s silicone-free, paraben-free, lead-free, and chemical-free. Plus, it’s vegan, quick-drying, and ophthalmologist-tested to be …

(48)
1.5 oz
$22
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4. RMS Defining Mascara

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Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye.

Color: Black
(5)
0.23 fl oz
$28
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5. Ere Perez Avocado Waterproof Mascara

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This is the mascara your lashes have been begging for. Volumizing, and made with ingredients like mamey and avocado oils, it’s a lash-strengthening formula that does it all. Oh, and did we mention it’s waterproof, smudge-proof and long-lasting? Yes, it really does get this good.
(35)
0.33 oz
$26
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6. PYT Beauty Primed + Ready Mascara

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This dual ended clear primer + black mascara is perfect for the feathery eyelash look. The 12hr formula lengthens and defines and the clear primer doubles as a brow gel. Enriched with conditioning Panthenol. Hypoallergenic, Vegan and Silicone Free.

How to Use:
1. Apply primer the way you would mascara—in a gentle upward motion (wiggle it …
(10)
0.3 oz
$20
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FAQs

What are the best mascaras for volume and length?

When it comes to picking the best mascara for long, voluminous lashes, it’s best to keep your eye on the prize as it may not be so easy to find right away. Everyone has different preferences they’re looking for in a mascara, so you may want to try a few before you decide which is the one for you.


When you’re looking to create the illusion of long, thick lashes without using false ones, it’s important to know you have a mascara by your side you can count on. Plus, if you’re wanting a natural mascara, you should definitely stay away from products that contain harmful ingredients such as parabens, aluminum powder, propylene glycol, and retinyl acetate.


Take your time to really brush up on our list of the best mascaras for volume and length above or shop all Earth-friendly eye makeup available on Grove Beauty to find your reliable go-to for getting big, beautiful lashes without harming your skin or eyes.


What mascara makes your eyelashes look fake?

People wear mascara for all types of reasons — some people are looking for the best mascaras that allow them to ditch their eyelash curler, while others want a soft look, and yet others want a volumizing effect that has strangers second-guessing whether their eyelashes are fake or not. If you’re one of those folks looking for the secret to dramatic, full lashes, here’s a hint — when you find a mascara that works for you and your lashes, you’ll never ever look back.


For the best mascaras that will plump up your lashes to the point that they might look fake, keep an eye out for the following words:

  • Volumizing
  • Boosting
  • Big lash
  • Defining
  • Enhancing
  • Extending
  • Lengthening

If you’re looking for a way to help give your lashes a boost naturally, you can also try adding a few things to your diet that may possibly help you out, but these aren’t guaranteed for everyone. Here's what to try:

  • Spinach
  • Beans
  • Milk
  • Legumes
  • Whole grains
  • Food with omega-3 fatty acids

How long does mascara last?

Mascara varies in how long it lasts on your lashes. Most products will advertise the time it is guaranteed to last for — if they are competitive, they usually state the mascara is for "all day wear."


In terms of how long a bottle of mascara lasts, some experts say even the best mascaras can only last up to six months, and that some should even be discarded after three months, too. However, with mascaras made from natural, healthy ingredients and without a ton of nasty chemicals, they can sometimes last up to 12 months after they’ve been opened.


Not sure if your mascara has gone bad? First, check the packaging for dates that could help you determine if your mascara is ready to be dumped. If you can’t find a date to help you out, start looking for the following signs that might mean it’s time to throw in the towel when it comes to your tube of mascara:

  • Dried or crusty mascara on your brush or overflowing when you’ve twisted your tube shut
  • Cakey, thick mascara stuck on your brush
  • Funky smells coming from your makeup

What is Grove Collaborative?

At Grove, we take the guesswork out of which products are good for you and your home. Every product meets strict standards for being nontoxic, effective, sustainable, and cruelty-free. Once you find products you love, we ship to your home on a flexible, monthly schedule.


If you're ready to make the transition to natural cleaning, beauty, and household products, shop Grove Collaborative's natural products for the eco-friendly tools to tackle the job.

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