Last Updated: November 28, 2022

The 14 Best Cruelty-Free Makeup Products.

WRITTEN BY Grove Collaborative • 13 min read

It's no secret that we love makeup — but only the best makeup products will do! Here at Grove, we search for high-quality beauty and bodycare products that are good for our skin, the planet, and the animals we coexist with. That means makeup that hasn't been tested on animals and vegan makeup options are at the top of our list of products to include in our lineup.

With this goal in mind, we put together a list of the best cruelty-free makeup products that've received rave reviews from Grove members who tried 'em out and loved 'em up. Not sure what cruelty-free means or how to find out if your makeup has been tested on animals? Read on 'til the end and check out our FAQ for more info on what it means to be cruelty-free.


This list of products was determined by ratings and reviews from Grove members. 


1. Alima Pure Bronzer

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Adds a sunkissed warmth to the complexion, enhances natural glow, blendable and buildable. Silky, matte finish. For all skin types.
(2)
0.15 oz
$26
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2. Alima Pure Pressed Eyeshadow

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Look awake even if you're not yet

Long-lasting, highly pigmented and with a silky-smooth texture — this eyeshadow is the triple threat and we are here for it. Whether you’re hitting the town, or dancing alone in your kitchen, this pressed shadow will give your eyes all the attention and definition they deserve.
(8)
0.08 oz
$30
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3. PYT Beauty The Upcycle Eyeshadow Palette / Cool Crew Nude

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PYT Beauty Eyeshadow Palette has 12 highly pigmented shades with cool toned shades.

KEY BENEFITS

- Ideal for day to night natural and bold looks

- Easy to blend and works on many skin tones

- Hypoallergenic

- Vegan & 100% Cruelty Free, Leaping Bunny Certified

- Not irritant for the eyes

CLEAN BEAUTY

- Harsh chemical free

- Talc and …
(1)
0.24 oz
$34
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4. Kari Gran Georgia Lip Whip

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A Grove Beauty Exclusive

Inspired by the beautiful pinks and violets of the cliffs overlooking Georgia O'Keeffe's Ghost Ranch in New Mexico, this lip whip is a cool pink with a touch of sparkle.
(18)
0.25 oz
$28.99
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5. Kari Gran Lip Whip Color Balm

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This Kari Gran Lip Whip Color Balm combines the things you love about a balm and a lipstick together for one mega-awesome beauty product. Featuring natural ingredients like organic calendula oil, camellia seed oil, and beeswax this colored lip balm nourishes and moisturizes your lips instead of masking dryness and dehydration like some other lesser …

(49)
0.25 oz
$25
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6. Mad Hippie Cheek & Lip Tint

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Mad Hippie's mineral-tinted, antioxidant-rich formulas are made without silicones (non-biodegradable polymers that wash down the drain into our ecosystems). A versatile cheek and lip tint - Use just a touch for a natural glow, or layer it for a bold look. Jojoba and shea butter keep skin hydrated while sea buckthorn berry & blueberry provide …

(2)
.24oz
$22
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7. PYT Beauty Swipe Right 12 HR Mascara

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PYT Beauty 12 HR Mascara is a black water-resistant formula that dries quickly and does not smudge, budge or smear. Lengthens and volumizes for natural everyday feathery-looking lashes. Removes easily with cleanser and water.

CLEAN BEAUTY


Harsh chemical free
Carbon black free
Paraben, Sulfate and Phthalate free
Made with Pro-Vitamin B, …
(30)
0.2 oz
$20
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8. RMS Living Luminizer

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If you’ve been chasing that dewy, luminous glow, look no further — the RMS Living Luminizer has got you covered. This cream luminizer is formulated with organic coconut and castor seed oils (no glitter, no grease) so it nourishes your sweet skin even while it highlights your natural glow.

For more clean beauty products composed of food-grade, …

(17)
0.17 oz
$38
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9. PYT Beauty Wingman Liquid Liner

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PYT Beauty Liquid Liner is easy to use to create a precise line with no mistakes. Quick dying and water resistant with an opaque satin finish every time.

KEY BENEFITS:

- Water-resistant formula does not smudge, budge or smear

- Highly pigmented opaque satin formula for precise lines

- Flexible felt tip for smooth glide, ergonomic handle …
(7)
0.09 oz
$18
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10. PYT Beauty One & Done Setting Spray

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PYT Beauty One & Done Setting Spray is a makeup setting spray that also contains ingredients known to protect the skin against blue light and pollution. Enriched with hydrating Hyaluronic Acid. Hypoallergenic, Vegan and Animal Cruelty Free.

    KEY BENEFITS:
  • Creates and keeps a fresh and vibrant look that lasts
  • Weightless & ultra-fine mist that is …

(1)
3.38 Oz
$20
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11. Axiology Lip-to-Lid Balmies Set - Of the Earth

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"

Get balmy radiance with the Axiology Lip-to-Lid Balmies Set in Of the Earth. These vegan, multi-use balmies are jam-packed with oils, butters, and antioxidants that nourish and hydrate your skin. Desert spice and earthy blush tones compliment your natural beauty, and zero packaging means zero waste. Flushed cheeks, popsicle-stained lips, and glowy …

(15)
1 x set of 3 Balmies
$38
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12. Ere Perez Argan Brow Hero

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Fuller brows are yours! This one-for-all tinted textured gel – with tiny vegan fibres – boosts your brows & adds volume. The fibres adhere to skin + hair for a fuller look, gaps are filled in, you can feather, embrace messy brows and get your brows noticed. Gives a thicker look to thinning or over-plucked brows and defines fair hairs. Argan oil …
(3)
0.12 oz
$28.5
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13. Alima Pure Velvet Lipstick

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Made with a luxe blend of natural oils and waxes, this lipstick moisturizes and saturates your lips in rich, hydrating color, leaving a comfortable, semi-matte finish. Velvet Lipstick performs like a lipstick, but feels like a balm.
(30)
0.1 oz
$28
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14. Alima Pure Natural Definition Eye Pencil

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The Alima Pure Natural Definition Eye Pencil offers stay-put pigments that won’t budge, smudge, or smear — no matter how wild your day is. It’s made with soothing natural oils, waxes, and chamomile extract to protect the delicate eye area, plus ultra-nourishing jojoba oil for a whole lot of beauty in a little package.

Natural eyeliner for …

(11)
0.04 oz
$22
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FAQs

What does cruelty-free mean?

Cruelty-free is a term used to denote that a product was made without animal testing or experimentation on animals. Companies use these label to let consumers know that their products, usually makeup and other personal care products, didn't undergo animal testing at any phase of the product's creation. This includes the final products and the individual ingredients that the product is made from.


How do I know if my makeup is cruelty-free?

There are a few ways you can tell if your makeup is cruelty-free or not. Most products that are cruelty-free will say so on the packaging — these companies want buyers to know that the product was made without animal testing. Of course, there isn't a lot of regulation for cruelty-free products, and it's best to check a third-party source for verification that a product is indeed free from animal cruelty.

You can look at websites like PETA or Cruelty-Free Kitty both of which have up-to-date lists of cruelty-free makeup brands. Another way to verify that a brand is cruelty-free is to look for the Leaping Bunny logo on the packaging. Leaping Bunny is an organization with strict standards for the products they certify. If you see a Leaping Bunny logo, you can rest assured the product is cruelty-free at all stages of its development.


Are vegan and cruelty-free the same thing?

If you're a little confused about the various terms used to describe makeup products, don't sweat it — you're not alone. Vegan and cruelty-free are two labels often seen together, but they actually mean different things. Vegan signifies that a product was made without any animal-derived ingredients, like beeswax, linalool, or goat's milk. Cruelty-free means that a product was made without animal testing.

Generally, if a product is cruelty-free, there's a strong likelihood that it's also vegan — and vice versa. However, this isn't always the case. It's best to check the ingredients list, read the product's packaging, consult the brand's website, or check a third party source like PETA, Leaping Bunny, or Cruelty-Free Kitty to ensure which labels pertain to the product in question.


What is Grove Collaborative?

At Grove, we take the guesswork out of which products are good for you and your home. Every product meets strict standards for being nontoxic, effective, sustainable, and cruelty-free. Once you find products you love, we ship to your home on a flexible, monthly schedule.


If you're ready to make the transition to natural cleaning, beauty, and household products, shop Grove Collaborative's natural products for the eco-friendly tools to tackle the job.

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